In composing your logo, we would need to consider what you or your company stands for, what your personality is all about, what your business is and who your ideal clients are. Typefaces have power to convey far more than is at first apparent. Non-designers know this too. Everyone reacts to typefaces at a subconscious level.Â
Then there are colours, shapes, emotional responses to these to consider, and what culture, age, education levels and income have to do with the impact of your logo.