Design your new brand
Some of these logos are older, some are new. Logos should however have a timeless quality, something that can build your reputation for decades. We all wish we’d come up with something like Nike’s swoosh. It’s a great lesson in simplicity and it says so much. However, since we can’t all be Nike, we might as well be us, since who else is going to do that? They’ll be bad copies at best.Â
In composing your logo, we would need to consider what you or your company stands for, what your personality is all about, what your business is and who your ideal clients are. Typefaces have power to convey far more than is at first apparent. Non-designers know this too. Everyone reacts to typefaces at a subconscious level.Â
Then there are colours, shapes, emotional responses to these to consider, and what culture, age, education levels and income have to do with the impact of your logo.
