<<Design your brand.
Logos are Just the Beginning.
Logos may be just the beginning, but they’re a good beginning.
As your ambassador, your logo works hard, going where you can’t.
Promote your brand>>
AND BECOME UNFORGETTABLE.
This opera singer needed a digital portrait for an emailed postcard to keep in touch with his clients.
(More about this project: News & Views.)
<< Spread awareness.
WHY BE AMAZING SO QUIETLY?
You’ll prevent FOMO by letting people know what’s going on with your events and projects.
So why not do them a favour and tell them what you’re up to? Pictured on the left is a poster announcing a lecture by Imbizo Museums for an upcoming conference.
Edutain children.>>
FUN VS EDUCATION?
Children love learning new things. But it is also allowed to be fun! Like Jeanne Welsh’s ‘Yoga for Kids’ cards on the right, classroom materials are as important as schoolbooks.
<<Empower adults.
So we all rise.
Education is key when it comes to empowering adults. Large crowds fill auditoriums, smaller groups sit in conference rooms, workshops. Some gather hands-on knowledge in the field… Many solitary souls tackle distance learning using manuals or in a class on a screen. Their efforts and success will uplift their lives and those of many others.
Organise info.>>
IF IT’S NOT SIMPLE, LET’S MAKE IT CLEAR.
Simplify complicated stuff. Make it easy to access, digest and even, if possible, beautiful.
This section includes posters, maps, diagrams and a poem made visual. (Because poems can also be seen as complex.)
<<Make ideas visible.
SHOW TO TELL.
Most things of human design, began with a drawn line, because the best way to share ideas is to show, not tell. ‘Picture this,’ doesn’t always cut it.
Provide imagery that will be worth a thousand words and people won’t nod off.
Grow online.>>
LET YOUR TRIBE FIND YOU.
Video harnesses our innate instinct to watch a moving object. Maybe that’s the thinking behind ‘reels’ for IG.
With John Hollaway of Swala Aerospace, I made an explainer video about his spaceplane project, as well as a website.
Design your brand.
Logos are Just the Beginning.
Logos may be just the beginning, but they’re a good beginning.
As your ambassador, your logo works hard, going where you can’t.
Promote your brand.
and be unforgettable.
An opera singer needed a digital portrait for an emailed postcard to keep in touch with his clients. (More about this project: News & Views.)
Edutain children.
Fun vs education?
Children love learning new things. But let it be fun! These ‘Yoga for Kids’ cards by Jeanne Welsh are a good example of why classroom materials are as important as the schoolbooks.
Spread awareness.
Why be amazing so quietly?
You’ll prevent FOMO by letting people know what’s going on with your events and projects.
So why not do them a favour and tell them what you’re up to?
Empower adults.
So we all rise.
Distance learning; capacity-building and staff upskilling or retrainin: sooner or later, adults need some empowering.
In this section are flipcharts, AV presentation images, diagrams, and flowcharts.
Organise info.
If it’s not simple, it must be clear.
Simplify complicated stuff. Make it easy to access, digest and even beautiful.
This section includes posters, maps, diagrams and a poem made visual.
Make ideas visible.
Show to tell.
Most things designed by humans have begun with a drawn line, because the best way to share an idea is to show, not tell.
‘Picture this,’ doesn’t always cut it.
